Websites are generally found via a search engine as a result of a search for a keyword or phrase, with websites that rank more highly in Search Engine Results Pages (SERPs), for a particular search, receiving the most traffic. This means that Search Engine Optimisation (SEO) is critical in encouraging a website to rank highly in search engine results.

Search Engine Optimisation (SEO) is often used in the same context as Pay Per Click Marketing , it shouldn't be because Search Engine Optimisation (SEO) refers to a website's natural rank in search engine results, whereas PPC is where a website's position is guaranteed by bidding on search terms. The main search engines are Google, Yahoo and MSN, carrying the vast majority of search traffic. Content is Everything!

There is no substitute for great content, and it’s an investment that pays dividends. As a website owner, you know your topic therefore there should be no excuses for not creating excellent content. When you author a specific page, try to put yourself in the position of a user that has little or no experience of the topic, and then try to help them with an easy to read page structure, using headings to denote the relevant sections.

For a free, no obligation report on your website with details on how iResolutions Website Design Limited can help your website be found faster, simply contact us today on 01243 863636.