Websites are generally found via a search engine as a result of a search
for a keyword or phrase, with websites that rank more highly in Search
Engine Results Pages (SERPs), for a particular search, receiving the
most traffic. This means that Search Engine Optimisation (SEO) is critical
in encouraging a website to rank highly in search engine results.
Search Engine Optimisation (SEO) is often used in the same context
as Pay Per Click Marketing , it shouldn't be because Search Engine
Optimisation (SEO) refers to a website's natural rank in search
engine results, whereas PPC is where a website's position is guaranteed
by bidding on search terms.
The main search engines are Google, Yahoo and MSN, carrying the
vast majority of search traffic.
Content is Everything!
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There is no substitute for great content, and it’s an investment
that pays dividends. As a website owner, you know your topic therefore
there should be no excuses for not creating excellent content. When
you author a specific page, try to put yourself in the position of a
user that has little or no experience of the topic, and then try to
help them with an easy to read page structure, using headings to denote
the relevant sections.
For a free, no obligation report on
your website with details on how iResolutions
Website Design Limited can help your website be found
faster, simply contact us today on 01243 863636.
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